Football Black Book is a unique consultancy at the heart of global football’s commercial landscape.
We exist to connect the game’s most ambitious brands, clubs, leagues, and investors through strategic partnerships that create real, measurable value.
With decades of experience and insight, we understand the unique dynamics of the football industry — and more importantly, we know how to navigate them.
At Football Black Book, we don’t deal in theory, we deal in relationships, access, and results.
From high-impact sponsorships and naming rights to market entry strategies and advisory, we help our clients unlock opportunities that shape the future of the game.
If you're looking to do business in football and do it well, then you've come to the right place.
Sometimes, it isn't what you know...
Success in football doesn’t just come from strategy, it comes from access.
Our “black book” is more than a list of names; it’s a network built over time on trust, credibility, and results. We use it to deliver opportunities others can’t.
We utilise a team that combines over 50 years' experience to connect clubs, leagues, federations, brands, and agencies across the global game, turning relationships into client focused results.
Whether you’re a brand looking to break into the game, a club seeking strategic partners, or an investor exploring the football space, we bring the insight, relationships, and experience to make it happen.
With deep industry knowledge and a proven track record of commercial delivery globally, we cut through the noise to connect you with the right opportunities, faster.
Who we are
Football Black Book is a specialist team who are focused on driving commercial partnerships in football.
We sit at the intersection of sport, business, and global connection , helping brands and investors navigate the football ecosystem and assisting rights holders in unlocking new value.
From sponsorships and brand endorsements to federation partnerships, licensing deals and strategic advisory, our work is powered by deep relationships, decades of industry insight, and a trusted global network.
What we do
Commercial Partnerships
We identify, negotiate, and deliver high-impact sponsorships and strategic alliances for both brands and rights holders.
Market Intelligence
Custom insights, benchmarking, and commercial audits to inform strategy and deal-making.
Events, Introductions & Network Access
We open the right doors. Our Black Book includes C-level contacts at clubs, leagues, federations and agencies worldwide.
Strategic Consulting
From go-to-market planning to campaign management and delivery, we help clients build and execute smart commercial strategies.
Activation Support
Creative, commercial and operational support to bring partnerships to life across digital, experiential, and broadcast channels
Who we work with
Football Clubs looking to grow their commercial portfolio, global fanbase or content offering
Professional footballers and former players seeking endorsement deals , career advice or investment opportunities
Brands & Sponsors seeking high-value football platforms and partnerships
Leagues & Federations aiming to diversify revenue, increase fan engagement and drive awareness
Global event producers in strategic planning, operational organisation, design or commercial partnership delivery
Agencies & Investors navigating the global football landscape
Our network is our net worth
Partnership highlights
Patrick "Mac" McCreanor, Co-Founder and CEO of Football Black Book, has joined the Advisory Board of Work in Football, as part of a wider strategic collaboration between the two organisations.
This partnership marks an exciting step forward in the evolution of Work in Football’s global presence, with Football Black Book retained to consult on the company’s future event strategy and international commercial growth.
Work in Football has quickly established itself as an emerging platform dedicated to connecting professionals across the global football industry, particularly through its dynamic events and community-focused initiatives.
With Football Black Book’s proven experience in delivering high-impact football business experiences around the world, the collaboration will focus on refining the event proposition, enhancing the brand's commercial offering, and expanding its global footprint through strategic partnerships.
Through this engagement, Football Black Book will support Work in Football across key areas including event delivery, brand positioning, sponsorship acquisition, and industry outreach.
The shared goal is to scale the platform, connecting even more professionals to opportunities across the game
Football Black Book is proud to have been retained by Zenith Coins, a premium collectible coin and digital asset company, to support the expansion of their commercial footprint across the global sports industry.
This partnership represents a strategic alignment between two entities committed to innovation, credibility, and excellence in the sports and collectibles space.
With our extensive network across clubs, leagues, federations, and commercial partners, Football Black Book is providing strategic consultancy and commercial outreach services to help Zenith Coins secure high-impact relationships, visibility, and business opportunities.
Our role includes identifying and engaging relevant rights holders, facilitating introductions, and crafting strategic campaigns that position Zenith Coins as a trusted and valuable brand within the wider football and sports business ecosystem.
This collaboration underscores Football Black Book’s core strength: connecting ambitious companies with the right stakeholders in global sport.
By combining Zenith Coins’ unique product offering with our deep-rooted expertise and commercial insight, we aim to unlock long-term value, accelerate growth, and position the brand as a leader in the intersection of sport, collectibles, and fan engagement.
Football Black Book is proud to have been retained by Eastbourne Borough FC to support the development and enhancement of the club’s commercial partnerships and sponsorship strategy ahead of the 2025/26 season.
As a club with rich community roots and ambitious aspirations, Eastbourne Borough presents an exciting opportunity for brands looking to align with a forward-thinking organisation in the heart of English football.
Our role will focus on identifying new partnership opportunities, maximising the value relationships through tailored commercial strategy, sponsorship activation, and creative brand engagement.
From front-of-shirt sponsors to local collaborations and digital integration, Football Black Book will work with the club to create meaningful partnerships that generate impact both on and off the pitch.
Leveraging our network across the football and business worlds, we are committed to helping Eastbourne Borough FC grow its revenue, reach, and reputation, building on their recent incredible work with partners and on social media and
With a focus on strategic growth and long-term value, our aim is to help position the club as an attractive commercial partner while ensuring sponsors see a strong return on their investment throughout the 2025/26 campaign and beyond.
Patrick "Mac" McCreanor, Co-Founder of Football Black Book, has joined the Executive Advisory Board at Football Flick as part of a wider strategic partnership between the two organisations.
In this role, Patrick and Football Black Book will support Football Flick’s ambitious growth plans in the Americas, leveraging their deep industry expertise and global network to accelerate market entry, build strategic relationships, and drive commercial expansion across the region.
Launched in 2011, Flick has become the pioneer of the ‘Train At Home’ market and the World’s #1 soccer skills training range. Flick is the only equipment in the world to be scientifically validated to help players improve their core skills and is trusted by elite teams.
Born out of science and validation, but always with fun in mind.
Trusted by clubs, players, coaches and families worldwide, with over 1 million users since launch. Flick be the best you can be.
Soccerpets is a vibrant new preschool brand that blends football, friendship, and storytelling into one exciting world.
Set in the magical town of Pawchester, it follows six lovable animal teammates Bailey, Tiko, Yaro, Ember, Tizzy, and Sly as they learn big life lessons through the beautiful game.
Each character represents values like leadership, teamwork, resilience, and confidence, making Soccerpets both entertaining and educational for children aged 3–6.
With the 2026 FIFA World Cup on the horizon, Soccerpets arrives at the perfect time to give the youngest fans their very own football brand.
From collectible plush toys and apparel to publishing, digital content, and animation, the brand is designed from the ground up for licensing and global expansion. Think Paw Patrol meets football but with a fresh sporting identity that resonates with families everywhere.
Backed by 33 Creatives, Soccerpets has already secured prototypes, product mock-ups, and strong early interest from international licensing agents, licensees and football clubs.
More than just a preschool IP, Soccerpets is a gateway for kids to discover the joy of football while learning valuable life skills. Game On, Let’s Go!
Soccer Profile will power The Tactics board, a regular show that will feature on Football Business Television, starting in October 2025.
Built in collaboration with leading coaches and former professionals, Soccer Profile’s Coaches Hub delivers world-class session plans, tactical insights, and video resources that will now enhance the way we break down the game for our viewers.
The Tactics Board will draw on Soccer Profile’s unrivalled coaching content to provide clear, engaging, and technically accurate tactical breakdowns.
Whether it’s a manager’s formation shift, a pressing strategy, or a set-piece routine, the show will be able to explain complex ideas with clarity, backed by Soccer Profile’s trusted resources.
In addition, Soccer Profile’s e-learning and webinar materials will inspire special features within the programme, offering exclusive insights usually reserved for coaches.
This gives fans, players, and aspiring coaches a unique opportunity to see the game through the eyes of professionals.
The partnership will include co-produced features, licensed use of Soccer Profile’s innovative content, and ongoing collaboration to ensure we are always delivering fresh, insightful, and relevant tactical coverage.
For FBT viewers, this means one thing: more knowledge, more depth, and more reasons to love the beautiful game.
ScoutsCapital is creating the first connected digital ecosystem for football.
Right now, grassroots and lower-league football is chaotic, 90% of leagues worldwide are untracked, leaving players, clubs, and federations without proper visibility or structure.
Existing tools are fragmented, outdated, and expensive, while trackers and streaming providers compete instead of integrating.
ScoutsCapital brings together messaging, posting, team management, league data, and scouting, with a premium layer that connects trackers and streaming devices to produce standardized performance data.
This transforms the way football is organized at its foundation, giving players and clubs transparency, visibility, and the tools to develop and grow.
In partnership with Football Black Book, ScoutsCapital is strengthening its commercial strategy and global reach.
Football Black Book is tasked with supporting investment capital raising efforts while nurturing key relationships across clubs, leagues, and federations worldwide, ensuring the platform is adopted and trusted at every level of the game
Where Football means business...
Purpose-Built Gatherings for Football’s Key Decision Makers
Purpose-Built Gatherings for Football’s Key Decision Makers
Purpose-Built Gatherings for Football’s Key Decision Makers
At Football Black Book, we understand that the strength of a football organisation lies in the expertise of its people.
That’s why we host a series of exclusive one-day events, each tailored to the specific roles and departments that drive the success of the game, from commercial and marketing leaders to performance directors, operations
At Football Black Book, we understand that the strength of a football organisation lies in the expertise of its people.
That’s why we host a series of exclusive one-day events, each tailored to the specific roles and departments that drive the success of the game, from commercial and marketing leaders to performance directors, operations heads, and finance executives.
These focused gatherings bring together decision-makers from clubs, leagues, federations, and agencies for a day of high-level discussion, insight sharing, and strategic networking.
With curated panels, role-relevant workshops, and intimate roundtable formats, our events are designed to foster collaboration, uncover best practices, and tackle the real challenges facing football professionals today.
Whether you’re shaping a club’s global commercial strategy or running day-to-day logistics behind the scenes, these events offer valuable, actionable insight and connections that truly matter.
Built on Experience. Powered by Relationships.
Purpose-Built Gatherings for Football’s Key Decision Makers
Purpose-Built Gatherings for Football’s Key Decision Makers
Our team brings together over 50 years of combined experience at the intersection of football, business, and events.
We've worked with clubs, leagues, federations, brands, and investors across every corner of the game and we know what success looks like from every angle.
What sets us apart is our unwavering focus on relationships. We don’t
Our team brings together over 50 years of combined experience at the intersection of football, business, and events.
We've worked with clubs, leagues, federations, brands, and investors across every corner of the game and we know what success looks like from every angle.
What sets us apart is our unwavering focus on relationships. We don’t just open doors, we build partnerships. Every introduction, every event, and every engagement is rooted in trust, credibility, and an understanding of what really moves the needle in this industry.
When it comes to events, we know your time is valuable and so is your investment. That’s why we work closely with you from start to finish to ensure your objectives are not only met but exceeded.
Whether you're seeking connections, brand exposure, market insight, or commercial opportunity, we design each experience to deliver meaningful outcomes and a strong return on investment.
At Football Black Book, you won’t just attend, you will engage, connect, and leave with real value.
Hosting Football Conversations Where the Game Lives
Purpose-Built Gatherings for Football’s Key Decision Makers
Hosting Football Conversations Where the Game Lives
We believe that environment shapes experience. That’s why all our one-day events are hosted at iconic football stadiums across Europe, venues that reflect the passion, history, and innovation that define the sport.
From modern, world-class arenas to legendary heritage grounds, each location is carefully selected to align with the calibre
We believe that environment shapes experience. That’s why all our one-day events are hosted at iconic football stadiums across Europe, venues that reflect the passion, history, and innovation that define the sport.
From modern, world-class arenas to legendary heritage grounds, each location is carefully selected to align with the calibre of our attendees and the depth of our conversations.
These venues offer more than atmosphere, they provide meaningful context, behind-the-scenes access, and an immersive setting that places delegates right at the heart of the game.
Whether it's the boardroom overlooking the pitch, a private suite in a state-of-the-art stand, or a media zone buzzing with energy, our venues elevate every aspect of the delegate experience.
We don’t just talk about football business, we hold our conversations in the places where it happens!
Event Overview
Event Overview
Event Overview
150+ Leaders. One Mission: Driving Excellence in Football Performance.
In January 2026, The Business End will bring together over 150 of the most influential senior decision-makers shaping the future of football performance worldwide.
From elite clubs and leagues to national federations and leading global brands, this exclusive gathering u
150+ Leaders. One Mission: Driving Excellence in Football Performance.
In January 2026, The Business End will bring together over 150 of the most influential senior decision-makers shaping the future of football performance worldwide.
From elite clubs and leagues to national federations and leading global brands, this exclusive gathering unites the minds who are redefining what it means to achieve and sustain excellence on the pitch.
Hosted under the prestigious Football Black Book umbrella, The Business End dives deep into the cutting-edge strategies, pioneering science, and groundbreaking innovations that empower elite footballers to perform at their peak, season after season.
This is not just another conference. It’s the definitive platform where performance directors, sports scientists, coaches, medical experts, and technology innovators will collaborate to unlock new levels of athletic potential.
From data-driven decision-making and recovery protocols to player welfare and sustainable success models, every discussion is rooted in real-world impact and actionable insight.
Join us as we explore the future of football performance, fuelled by passion, precision, and an unwavering commitment to excellence.
Core Concepts
Event Overview
Event Overview
From sports science breakthroughs and cutting-edge technology, to leadership strategies and mental health frameworks, Peak Performance is where football’s performance ecosystem meets to share knowledge, forge partnerships, and create the future of the game.
Data-Driven Dominance: How Analytics is Redefining Elite Performance
A deep dive int
From sports science breakthroughs and cutting-edge technology, to leadership strategies and mental health frameworks, Peak Performance is where football’s performance ecosystem meets to share knowledge, forge partnerships, and create the future of the game.
Data-Driven Dominance: How Analytics is Redefining Elite Performance
A deep dive into the rise of real-time performance data, AI-driven match analysis, and the impact of tech on decision-making for coaches, players, and performance staff.
Recovery Revolution: The Science of Keeping Players at Their Peak
Innovations in recovery, from cryotherapy and compression tech to personalised load management and how clubs are integrating them into daily routines.
Prevention is Better Than a Cure: Predict, Protect, Perform
From biomechanics to wearable tech, how cutting-edge innovations and player monitoring are helping reduce injury rates and extend careers.
Mind Over Match: Mental Performance in Elite Football
Mental strength is as critical as physical conditioning. This panel looks at the growing role of sports psychology, mindfulness, and mental health support in unlocking elite performance.
Key Insights
Event Overview
Where and When?
Senior decision-makers and industry pioneers will share exclusive insights, real-world strategies, and thought leadership drawn from their own experiences at the highest levels of the game, offering delegates a rare window into football’s performance and business priorities.
Fuel for the Future: Innovation in Player Nutrition
Exploring how
Senior decision-makers and industry pioneers will share exclusive insights, real-world strategies, and thought leadership drawn from their own experiences at the highest levels of the game, offering delegates a rare window into football’s performance and business priorities.
Fuel for the Future: Innovation in Player Nutrition
Exploring how personalised nutrition, supplements, and AI-driven diet plans are optimising player health, performance, and recovery.
Genetic Edge: Personalisation & the Future of Performance
Exploring how genetic testing, biomarkers, and personalised medicine are redefining training, recovery, and injury prevention – offering clubs and players new ways to tailor performance strategies to the individual.
Tech-Enabled Training: Smarter, Faster, Stronger
From VR match simulations to GPS tracking and AI-driven training load management, this session explores how emerging technologies are transforming how footballers train, adapt, and push their limits.
Where and When?
Secure your spot
Where and When?
The Business End: Peak Performance will take place on 28th January 2026 at The Den, the historic home of Millwall FC, a venue that blends football heritage with modern event facilities.
Known for its unique atmosphere and deep-rooted connection to the game, The Den offers a truly authentic setting for a day dedicated to football’s perform
The Business End: Peak Performance will take place on 28th January 2026 at The Den, the historic home of Millwall FC, a venue that blends football heritage with modern event facilities.
Known for its unique atmosphere and deep-rooted connection to the game, The Den offers a truly authentic setting for a day dedicated to football’s performance elite.
Delegates will enjoy exclusive access to spaces designed to inspire discussion and collaboration, from executive suites with pitch views to purpose-built meeting areas perfect for networking and workshops.
Located in South East London, The Den is easily accessible by public transport, just minutes from central London and with excellent links to national and international travel hubs.
This convenience makes it an ideal gathering point for domestic and overseas delegates alike, ensuring a strong mix of perspectives in the room.
The stadium’s layout also allows attendees to move seamlessly between panel sessions, breakout discussions, and informal networking areas, creating a dynamic and connected event experience.
Adding to its appeal, hosting The Business End at The Den means guests are immersed in the environment where real football decisions are made.
From walking through the players’ tunnel to engaging in discussions overlooking the pitch, the setting reinforces the focus of the day, bringing performance leaders together in the places where the game truly comes to life.
This combination of authenticity, convenience, and professional facilities makes The Den the perfect stage for a high-calibre football business event.
Secure your spot
Secure your spot
Secure your spot
Exclusive Access
With only 75 tickets available for purchase at the exceptional rate of £199, this is a rare opportunity to join an elite network of football performance leaders.
These tickets offer full access to all panels, workshops, lunch networking session and wrap drinks and reception, designed to deliver unmatched insights into the
Exclusive Access
With only 75 tickets available for purchase at the exceptional rate of £199, this is a rare opportunity to join an elite network of football performance leaders.
These tickets offer full access to all panels, workshops, lunch networking session and wrap drinks and reception, designed to deliver unmatched insights into the future of football excellence.
Priority for Rightsholders
We’re proud to support the game’s core institutions by offering a limited number of complimentary tickets exclusively to rightsholders, professionals working within football clubs, leagues, and federations.
This ensures that the key stakeholders driving football performance have direct access to the latest innovations and strategies.
Limited Media Access
will be granted, providing a unique chance for journalists and industry commentators to exclusively capture and share the transformative conversations happening at the event.
Why Register Now?
Ultra-Limited Availability: With just 75 public tickets and limited free passes, demand will outstrip supply. Don’t miss your chance to be part of this exclusive gathering.
Unmatched Value: At only £199, this is a rare investment for access to world-class knowledge, connections, and influence in football performance.
Exclusive Networking: Connect face-to-face with senior decision-makers from top clubs, leagues, federations, and global brands—all in one place.
Cutting-Edge Content: Be among the first to hear about breakthrough performance strategies and innovations directly from the experts shaping the future of the game.
Don’t wait, register today to guarantee your place at the forefront of football performance excellence.
What to expect
Secure your spot
Secure your spot
08:30 – 09:30
Doors Open & Registration
09:30 – 09:45
Official Welcome & Opening Remarks
09:45 – 10:30
Data driven dominance
10:45 – 11:30
Recovery revolution
11:45 – 12:30
Prevention is better than a cure
12:30 – 13:30
Lunch & Networking Break
13:30 – 14:15
Mind over match
14:30 – 15:15
Fuel for the future
15:30 – 16:15
Genetic edge
16:30 – 17:15
08:30 – 09:30
Doors Open & Registration
09:30 – 09:45
Official Welcome & Opening Remarks
09:45 – 10:30
Data driven dominance
10:45 – 11:30
Recovery revolution
11:45 – 12:30
Prevention is better than a cure
12:30 – 13:30
Lunch & Networking Break
13:30 – 14:15
Mind over match
14:30 – 15:15
Fuel for the future
15:30 – 16:15
Genetic edge
16:30 – 17:15
Tech enabled training
17:15
Closing Remarks
17:30 – 18:30
Networking Reception
18:30
Event Close & Departure
The Football Black Book squad
"Where the game gets down to business"
A digital-first media platform delivering
premium football business content.
Multi-channel approach: OTT, YouTube, social media, podcasting, and live events.
Exclusive interviews with club executives, investors, and key industry stakeholders who are shaping the future of the sport.
Unique blend of business and sport, targeting C-level executives, brands, and passionate football enthusiasts globally.
FBT leverages existing relationships with media outlets, broadcasters, sports marketing agencies, content distribution platforms, influencers, content creators and football’s key stakeholders to ensure its coverage remains timely, authoritative, and viewed by a truly global audience.
Extra Time Events
Extra Time Events specialises in unforgettable “Evening With” style experiences, bringing fans face-to-face with football legends and sporting icons in intimate, live settings.
From candid interviews and Q&As to VIP meet-and-greets and bespoke hospitality, we create football storytelling at its finest.
Through our trusted network of former and current professional athletes, media personalities, actors, and musicians, we deliver events that are not only exclusive, but truly memorable.
Whether you're a football fan, a corporate group, or a sponsor looking to align with the beautiful game, Extra Time Events provides unrivalled access to the names and stories that matter.
Our team
The Football Black Book team brings together decades of experience at the highest levels of the football industry.
At the helm is Patrick “Mac” McCreanor, former CEO of Soccerex, widely respected for his role in building one of the most influential football business event brands in the world.
With a track record of delivering major international events, brokering global partnerships, and connecting the game’s key decision-makers, Mac leads a group that understands the commercial heartbeat of football.
Football Black Book is built on more than just knowledge, it’s built on access, credibility, and a deep understanding of how relationships drive results in football.
Our leadership team has worked across clubs, leagues, federations, agencies, and brands, driving commercial success, strategic growth, and meaningful connections throughout the global football ecosystem.
With deep industry relationships and a reputation for trusted delivery, we bring insight, influence, and impact to every project.
Our team doesn’t just know the landscape; we’ve helped shape it.
From securing over eight-figures in sponsorship deals and advising global rights holders, to curating high-level events and facilitating c-suite introductions, we operate at every level of the sport.
This experience allows us to offer clients strategic insight, meaningful opportunities rooted in trust, timing, and commercial value.
We are discreet, effective, and relentlessly focused on delivering the opportunities that others cant.
